Jan 22 2026
Management

What SMBs Should Know about Metadata Management

As part of data governance, small-business leaders must understand the contextual components of their data.

Small businesses can create, collect and store a hefty amount of data, from daily transactions made in point-of-sale systems to inventory logged once shipments are received. Many of these data points can help to inform a business about improving customer interactions, scaling a service or finding cost savings in supplies. 

In recent years, as interest in agentic artificial intelligence has grown — especially among small businesses looking to do more with less — conversations around data management and governance have only sharpened, as these systems require quality data to be effective. Otherwise, an AI agent’s decision-making may be built on a shaky foundation of unreliable data. 

That’s why metadata management is an integral part of data governance. Metadata is the data that provides contextual information to a data point or data set, and it can help businesses organize and search through their data better.

Click the banner below to learn more about how data insights drive business success.

 

“Given the sheer volume of data that businesses handle today, metadata is indispensable. It enhances data accessibility, making it easier to navigate large data sets and convert raw information into actionable insights. For example, a retail business can use metadata to quickly find sales data for a specific month, filtered by product category and region, without searching through all its data,” IBM notes on its website

As more small business turn to low-code and no-code AI platforms to build capable systems without hiring data scientists, here’s how they can consider metadata management to refine their solutions.

A Foundational Understanding of Metadata 

About 90% of business data is unstructured and often siloed across systems, according to a Box-sponsored IDC white paper. In a blog, Box further highlights that metadata management “provides the foundational structure and context for data governance, enabling consistent standards, compliance, and quality across the organization.” 

This Salesforce guide on metadata describes the difference between data and metadata as like the structure of a book: “The data makes up the text of the book, while the metadata is the title, chapter headings, publication information, page numbers and other tags that organize the text.” 

EXPLORE: How can SMB leaders turn raw data into real insights?

This puts into perspective the different types of metadata that can help with management. 

Descriptive metadata is useful for discovery and identification, and it includes elements such as title, abstract, author and keywords. Think of it also as business metadata, where such context is relevant for end users who need the data for their own data projects. 

Structural metadata provides information about the structure of content and how compound objects are put together — for example, how pages are ordered to form chapters. 

Administrative metadata covers the certain policies around data, including access permissions and ownership, rights, reproduction and preservation. 

Ultimately, fostering a data-forward culture will only help small businesses build a strong base for when they look to automate certain processes. CDW Solutions Architect John Klein writes that agentic AI is supporting small business contact centers with faster response times and lower operating costs. 

Click the banner below to get small business insights delivered to your inbox weekly.

 

Maturing Data Governance To Adopt Newer Solutions 

Late last year, Laurie McCabe, co-founder and partner at research and analysis firm SMB Group, spoke to BizTech about AI adoption among small businesses. “AI adoption is really picking up,” she said. “The vast majority of SMBs are using it or planning to use it — and AI is just the latest in a lot of technology trends. A lot of them are already reaping the benefits of automation through different applications they’re using to run their businesses. But unlike 10 or 15 years ago, when a lot of SMBs didn’t view technology in general as a business accelerator, that’s really flipped on its head. It’s clear from our surveys that SMBs understand they need to use technology to stay in the game, to stay competitive.” 

Improving metadata management can be an important piece of a larger strategy to mature a data governance strategy. Small businesses may need guidance on minimum viable data governance that can help build practical, effective governance into daily workflows if a massive system overhaul feels out of reach.

Dalin Ou/Getty Images
Close

New Workspace Modernization Research from CDW

See how IT leaders are tackling workspace modernization opportunities and challenges.