Gain Insight into Your Customers with a CRM System
That’s where the conversation sometimes gets tricky. Many businesses are operating with too little data about their customers and are filling in the gaps with assumptions and hunches. The truth is that the more you know about your customers, the better you can serve them.
You can’t plot a successful digital transformation without good intelligence on your customers, and many organizations don’t have that.
Take personal finance, for example. Only 1 in 5 consumers say their financial institution did a thorough job of helping prepare them for economic uncertainty, according to a Salesforce report. That’s even as 42 percent of them are feeling less financially secure than a year ago.
DISCOVER: How customer relationship management tech can help your organization grow.