The Start of Hyper-Personalized Finance
Generative AI is revolutionizing the way financial advice is delivered to customers, namely by making it more personal. For Trevor Mottl, portfolio manager at Walleye Capital, “the promise, I think, is personalization. Many of us are privy to financial advisers, and many of us get generic portfolios. The real promise is getting a portfolio just for you. Getting a call when you want the call,” he said.
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That’s where quantitative finance is headed. By using AI-driven platforms powered by natural language processing and machine learning tools, IT leaders can analyze a customer’s financial data, including spending habits, savings, investments and goals, to offer tailored advice on budgeting, saving, investments and even retirement planning. This approach makes financial advice accessible and affordable to a wider audience, moving beyond traditional wealth management services reserved for high-net-worth individuals.