1. Virtual Reality and Augmented Reality
Both VR and AR are immersive tools for shoppers, integrating the digital world with the physical one. They offer consumers the convenience of at-home shopping coupled with the tangible immediacy of an in-store experience.
For example, VR headsets and controllers allow users to enter a virtual store, where they can “try on” clothing and accessories on a representation of their own bodies, built using 3D measurement technology.
LEARN: Everything you need to know on augmented reality and virtual reality.
AR goes a step further, superimposing digital information onto the real-world landscape through smartphone apps and wearable devices. This enables shoppers to visualize how retailers’ products would fit into their existing environments — for example, by placing standing desks or computer monitors into their own homes to gauge dimensions and scale.