Why Data for Everyone Is Advantageous for Businesses
Traditionally, data analysis was only for trained professionals such as data scientists and business analysts. Now, with the rise of self-service analytics tools, people at all levels of an organization can perform basic data analysis and make data-driven decisions.
“It puts the technology into the hands of the users who need it most,” explains Raymond Huo, senior research analyst at IDC.
“This is easily the biggest change yet to hit corporate America,” says Joe Caserta, a partner at McKinsey. “We have this new technology, but now we need to implement it properly. We need to have very deliberate change management at the enterprise level for it to work.”
Organizations must manage open data access so that employees feel comfortable using it. “With any change, there are the folks who are excited and the ones who are grieving the loss of the familiar. IT leaders will need to manage that divide and make everyone feel safe,” Caserta says.
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