NRF's BIG Show 2017: Beacons and Mood Readers Enter Retail

Connecting directly with customer devices or reading customers' moods as they enter a brick-and-mortar store represent the next generation of retail innovations from Samsung.

Participants

<ul>
<li>John Gibson, Senior Manager Retail Solutions, Samsung</li>
</ul>

Video Highlights

<ul>
<li>Retailers connect directly with customers through mobile apps and beacon technology, designed to better understand customer needs and market specific products based on customer preferences.</li>
<li>In-store facial recognition and expression readers help associates understand customer moods as they enter a store, even further customizing their experience based on how they may react to a product or display.</li>
</ul>

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