NRF 2024: How to Reduce Friction for Retail Employees

In recent years, the in-person shopping experience has gone through some significant shifts. Retailers have pivoted to address the evolving demands of their customers, who expect convenience and efficiency. One of the most important elements of a positive retail experience is the service provided by store associates, and reliable technology has the power to enable staff members to excel at their jobs.

At NRF 2024, leading IT companies shared the innovative ways they're helping retailers to reduce the friction their employees experience in the workplace.

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Andy Szanger, Director of Strategic Industries, CDW

Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies

Amir Mahmood, Director of Technology Alliances and Partnerships, Cradlepoint

Nick D’Alessio, Senior Business Development Manager, Brother Mobile Solutions

Ravi Panjwani, President, Brother Mobile Solutions

Nancy Greco, Principal for Client Engagement, Global Technology, and IBM Distinguished Engineer

• Store associates rely on technological tools and devices to provide the information they need to serve their customers.
• Insufficient technological support can lead to high employee turnover in the retail sector.
• Well-informed and well-equipped retail employees will create a better in-store experience for shoppers.