NRF 2018: Define a Path to an Interconnected Retail Experience

Retailers know that they need to meet customer demands for a consistent experience across every environment where customers interact with their brand. In fact, 75 percent of consumers expect that consistency in their experience — across platforms and in person, according to data from Salesforce. What's required to achieve that? How can retail businesses set a strategy for success? We sit down with three retail experts from CDW to get pointers.

Watch and read more stories from NRF 2018 here.

<p>John Chancellor, Senior Professional Service Manager, CDW</p>

<p>Link Simpson, Senior Manager, Connected Solutions, CDW</p>

<p>Adrian Woodrup, Practice Lead, IOT and Analytics, CDW</p>

<ul>
<li>Set a bold plan. Start with a small, achievable project. Build on your success.</li>
<li>Understand your customers' expectations, and know that they will expect the same interactions digitally as in person.</li>
<li>Use data to gain insights into your customers and to personalize services.&nbsp;</li>
</ul>