2. Shift to Mobile Giving Platforms
Most nonprofits have already adopted mobile giving, whether it’s as simple as having a PayPal or Venmo payment option or as sophisticated as a mobile-optimized website equipped to handle sensitive information.
But nonprofits can advance their mobile giving efforts further, and they would be wise to do so.
It’s what donors expect now, and having seamless giving options can both affect the size of the gift and enable recurring donations.
3. Invest in Data Analytics to Draw Smarter Insights
Information is already a strength for most nonprofits. Data crystallizes that by giving leaders evidence they can use to optimize operations, leverage the fundraising tools at their disposal and ultimately support their mission.
Using data collection and analytics tools such as IBM’s SPPS Statistics, Microsoft Power BI, Tableau and Splunk can help nonprofits understand donation patterns, better segment and target the donors most likely to support their cause, and make more strategic use of the donations they receive. It can also help IT leaders perform A/B testing and determine which forms of outreach elicit the best result.
RELATED: Learn how one nonprofit turned to the cloud for data-driven solutions.
4. Embrace Virtual Fundraising and Community Events
In an era when non-dues revenue is the top challenge facing associations, according to the 2023 Association Benchmarking Report from Naylor, every dollar raised matters more than it would in a typical year. Nonprofits can draw significant revenue from fundraising events, but in-person gatherings come at a cost.