That higher level of digital maturity was enough to set those organizations up for long-term success. The slow emergence from the pandemic could encourage nonprofits to improve infrastructure for long-term digital maturity gains.
2. An Expanded Use of Automation
Automation has long been seen as a way to improve how nonprofits distribute and manage their services, as well as an important way to expand their fundraising prowess and marketing strategies. It’s even seen as a way to manage volunteers.
But evidence shows that nonprofits haven’t had an easy time moving forward with process automation. One study from last February found that more than a third of nonprofit respondents called a lack of process automation their biggest internal frustration.
With digital maturity a growing goal, automation could prove an important step along that way.
3. Stronger Data Integration Within Nonprofits
One of the key elements needed for automation is data, and the stronger the data, the more your organization will be able to do with it.
It’s no longer enough to simply think about data in silos, many nonprofits have found. Data must do more than just sit there — actionable data is needed to boost fundraising and chart a potential path forward for organizations that hope to better serve their constituents.
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