It’s no secret consumers use mobile devices to find what they need, weigh options and make quick purchase decisions. Whether a business fits into that equation depends on a cohesive mobile strategy. Here are a few tips to get started, from America’s SBDC:
Test the website: Explore free tools such as Google Webmaster to test the mobile-friendliness of a site and identify areas for improvement.
Don’t ignore mobile ads: Attract impulse buyers searching for products and services by investing in pop-up mobile ads triggered by search.
Learn about responsive design: Prevent a bad mobile experience by ensuring that websites respond optimally to different device screen sizes.
Source: America’s SBDC, “The Power of Going Mobile for Small Business,” June 2015
An IDC report, sponsored by Iron Mountain, says a comprehensive data archiving strategy can create $7.5 million of additional revenue on average. The study is based on a survey of 1,011 senior data archiving managers from organizations with more than 500 employees across a range of industries.
Half of the companies polled say they saved $1 million or more through risk mitigation and litigation avoidance (the top 21 percent saved more than $10 million). Through cost-cutting alone, 44 percent of the organizations saved $1 million or more (with 18 percent saving more than $10 million). Another 39 percent of the companies generated $1 million or more in revenue (with 15 percent raking in more than $10 million).
It's no secret that Apple's iPhone was one of the key drivers of the BYOD movement that many IT shops find themselves either embracing or facing up against. The popularity of that particular smartphone led many employees to eschew the company-issued devices. Now, in a partnership announced by both Cisco Systems and Apple, the two companies are actively collaborating to ensure that iOS devices work faster, better and stronger on enterprise networks than ever before, according to a report from The Wall Street Journal.
Microsoft's next big operating system upgrade arrived Wednesday, and brings with it a host of new features.
Along with the sleek, new user interface design, the biggest changes that come with Windows 10 are the return of a traditional start menu, Microsoft's new web browser Edge, and Cortana, a personal digital assistant. Windows 10 also comes with a new feature called Continuum which allows for seamless transition of work from a tablet to desktop.
At the company's annual Worldwide Partner Conference in Orlando, Fla., Microsoft made waves not with an announcement about its new Windows 10 OS, but with a preview of its new collaboration app called, GigJam. The app allow workers to consolidate and share work info via cards, according to a report from Fast Company.
GigJam, which was code-named "Magic Glass" during development, is a genuinely new idea. It's a set of apps for PCs, tablets, and phones which let you call up business information—from your own emails to figures from corporate databases—using a built-in version of Microsoft's Cortana voice assistant. The apps format the info on cards. Then you can circle items you'd like to share—crossing out any which must remain confidential—and route them to one or more coworkers. You can choose to make the views you send them read-only or editable, and can annotate them with audio comments and on-screen notes.
Today’s workers are more empowered than ever. The prevalence of consumer technology in the workplace has given employees new ways to collaborate, communicate and connect with the world. Many technology options exist today to build the next-generation workplace. But determining what works best for your business can be a challenge. To learn more, read CDW’s latest technology insights here.
“To suggest there is a particular type of technology for nonprofits is akin to saying all of the businesses in downtown Manhattan have similar technology needs.”
Peter Campbell is the author of the Tech Cafeteria blog. He’s also CIO of a nonprofit based in Washington, D.C. The blog offers Campbell’s perspective as an active professional in the sector, and features content about technology and strategies that support nonprofits.
Check out our Must-Read IT Blogs for the nonprofit sector here.
What are the top business or IT functions being implemented in the cloud by small businesses? The New Jersey Institute of Technology's “Guide to Cloud Computing in Small Business,” finds out:
Retailers have a new pint-sized weapon to lure shoppers into brick-and-mortar stores and away from e-commerce competitors: beacons. These small, low-cost wireless broadcasting devices use low-energy Bluetooth connections to transmit messages directly to nearby smartphones or tablets. By using beacons, retailers can send prompts to people passing by or shopping inside their stores, serving up real-time coupons and other offers.
The technology’s potential is huge. A report by BI Intelligence says beacons will directly influence more than $4 billion worth of U.S. retail sales this year, and that number will climb tenfold in 2016.
The report notes that many early adopters who opt in to receive beacon-triggered messages will likely be coupon clippers and loyalty program members. The beacons also create the potential for more data collection and personalized offers, as shoppers download beacon apps and share personal information.
Facebook announced this spring that there are now more than 40 million active small business pages on the social network. But showing up is only half the battle. Here are tips to better engage with customers on Facebook:
1. Create Calls to Action
There are many brands competing for customers’ attention on Facebook. Interact regularly with followers by asking questions and offering discounts that require sign-up.
2. Host a Facebook Party
Everyone loves a party. Create events to give away discounts and other coupons for followers who join and engage with posts.
3. Be Responsive
No one likes being ignored. Respond to comments and questions on posts quickly to create and nurture strong relationships with customers.
4. Invest in Video
Facebook is a visual medium, and like photos, engagement for videos tends to be higher for text-only posts. Post short, helpful videos, and post them often.
5. Provide Local Content