Brands of all sizes use Facebook to connect with customers. Now, Facebook has added new features specifically aimed at wooing small businesses to take part in the social network, according to a recent report on marketing hub ClickZ. Here are some of the new SMB-friendly features:
1. Mobile Calls to Action
Facebook added bigger CTA buttons on mobile and placed them directly under the cover photo. The buttons include “Call Now” or “Contact Us” for SMBs looking to connect with customers fast.
2. Shop and Service Pages
The new shop section allows retailers to showcase their products. The services section allows service providers to list their offerings menu directly on Facebook.
3. Better Customer Support
SMBs can now indicate whether the customer will receive a response “within minutes,” “within hours” or “within a day.” SMBs can also post “Away” status messages or create automated messages.
As the retail industry undergoes a significant technology revolution, leaders emerge. These innovators use the latest technology, from managing and shipping inventory in real time to completely customizing the user experience.
To find out how retailers use technology to gain a competitive advantage, CDW’s Retail Innovators Report surveyed 312 non-IT retail managers. According to the report, 33 percent of retail line-of-business managers say the ability to draw intelligence from data in their organizations is a top priority. Additionally, 90 percent of retailers surveyed believe the seamless use of data analytics would increase sales.
Raymond Tomlinson, a pioneering computer programmer widely acknowledged as the driving force behind the modern of system of email the world knows today, died on Saturday. He was 74.
As the New York Times notes, Tomlinson spent the late 1960s and early 1970s at a research and development company, Bolt, Beranek and Newman, and worked on projects for the Arpanet, the precursor to the Internet designed for the Defense Department.
Tomlinson worked on the SNDMSG program, which let users send messages to one another. However, it was a closed system and only let users get messages on one computer they had to share.
Loyal Samsung fans have reason to rejoice: The company formally announced on Feb. 15, 2016 that it's rolling out the latest version of the Android mobile operating system, Marshmallow, for its Galaxy S6 devices, reports The Verge. One of the most prominent enhancements that come along Android 6.0 include Now on Tap, which wraps the power of Google Now and its search capabilities to allow users to query and gain context on the fly. Marshmallow was formally released last year in October, but different manufacturers push the OS updates on their devices based on unique platforms requirements and compatibility testing.
Microsoft announced that as of Jan. 12 it will no longer be providing technical support and security updates for its Internet Explorer 8, 9 and 10 web browsers. The company is encouraging customers to upgrade to Internet Explorer 11 or to Microsoft Edge, its new web browser that comes with Windows 10.
If customers stick with older versions of the web browser they could be exposing themselves to security vulnerabilities and malware, Microsoft says.
Two forces in emerging technology are about to transform the way businesses think about CRM: The cloud and data analytics. Microsoft's flagship CRM product Dynamics will tap into its powerful cloud platform Azure and offer the product an artificial intelligence lift through Azure Machine Learning, reports InformationWeek.
The inclusion of Azure is intended to provide analytics-driven intelligence and a knowledge management system so businesses can record and access data when resolving issues. Machine learning tech attaches to the business process to receive data from customer-employee interactions. The more employees use it, the more it learns.
Dynamics 2016 is currently going through testing but it's still expected to be released by the end of 2015.
Microsoft on Tuesday unveiled the Surface Book, what it's calling "the ultimate laptop."
Microsoft came to its latest press conference on Tuesday armed with more than a few announcements. But none shook the tech world quite like the news that Windows creator was entering the notebook market.
After concluding the announcement of the new, slimmer and more powerful Microsoft Surface Pro 4 tablet, Surface creator Panos Panay teased audiences with a new addition to the Surface family — a device performs like a tablet and a notebook computer.
"We made the ultimate laptop," Payan said. "This is the fastest 13-inch laptop ever made, anywhere, on any planet."
While the iPhone 6S and its new 3D Touch features have just made their way to retail stores, market watchers are already keeping a close eye on a new acquisition Apple has made. Bloomberg News reports that Apple has acquired Perceptio, "a startup developing technology to let companies run advanced artificial intelligence systems on smartphones without needing to share as much user data." We can only speculate on the impact the Perceptio acquisition will have on Apple's mobile platform, but we shouldn't be surprised if Siri gets a serious upgrade by the time the iPhone 7 comes out next year.
Microsoft made a surprising move this month, announcing that its new cloud software system runs on a Linux-based operating system.
The Windows giant has historically been at odds with Linux and the open-source community, but a Sept. 17 post by Kamala Subramaniam, principal architect for Azure Networking at Microsoft, explained why the company’s adoption of a Linux solution makes sense.
"The Azure Cloud Switch (ACS) is our foray into building our own software for running network devices like switches. It is a cross-platform modular operating system for data center networking built on Linux," wrote Subramaniam. "ACS allows us to debug, fix, and test software bugs much faster. It also allows us the flexibility to scale down the software and develop features that are required for our data center and our networking needs."